As a user of the www.dermassociatesoflincoln.com site, you take on certain risks and responsibilities. You also have the right to know how we protect your privacy and ensure your confidentiality and what you should expect from us. Dermatology Associates of Lincoln is responsible for the editorial content and services offered on this site.
Your Role, Responsibilities and Risks
- You need to be an informed user of this site. Please read all our policies in full so you know how our site works and how you interact with the site.
- Pay special attention to your risks as a user. Website users open themselves up to certain risks, such as data collection.
- Understand how we collect data and how it is used. It is our goal to protect your personal information from misuse. We do, however, collect data for special reasons, such as on the Contact Us form, that you may choose to use.
- Be aware that use of this site and the health information on it cannot replace nor is it intended to serve as a health care provider-patient relationship. You must always consult with a professional for diagnosis and treatment for specific health problems
What You Should Expect from Us
- We will strive to maintain your privacy, confidentiality and security at all times.
- We will not use your information without your permission, unless for purposes of maintaining the site or for reviewing the site’s use.
- We will make every effort to notify you accordingly of all data collection practices.
- It is our goal to make you aware when you leave our site for another by having the other site open in a new window.
Our Security Measures
We want your personal information to remain as secure as possible; our business depends on it. We use encryption practices to help ensure the integrity and privacy of the personal information and/or health-related personal information you provide to us. As an added security precaution, all personal information and/or health-related personal information are kept on servers with firewalls that meet or exceed industry standards to prevent intruders from gaining access. Although we make every reasonable effort to protect personal information and health-related personal information from loss, misuse or alteration by third parties, you should be aware that there is always some risk involved in transmitting information via the Internet and that hackers or thieves do find ways to thwart security systems.
About the Information we Collect
We understand that the personal information and health-related personal information you provide during your visit to our site is highly sensitive and you may have concerns about sharing such information with us. It is our goal to protect your privacy and we strive to develop practices and policies to safeguard your personal and health-related personal information.
At different places on our site, you may be asked to volunteer your name, e-mail, address and telephone number. We refer to this type of information as “personal information” because it can be used to identify or contact you. When this information is combined with any information on your health or medical status, we refer to this information as “health-related personal information”. We often collect information on use of the site that has nothing to do with you as an individual, only as an anonymous user of the site. We call this information “aggregate information.” We intend to use the personal information, health-related personal information and aggregate information only for the purposes for which it was provided.
Your browser software can be set to reject all cookies, including cookies from our site. Most browsers offer instructions on how to reset the browser to reject cookies in the Help section of the toolbar. If you reject our cookie, certain functions and conveniences of the site may not work properly. You do not have to accept our cookie in order to productively use our site. If you accept our cookie, we will never link the cookie to personal information and/or health-related personal information you provide to us.
How we use your Personal Information
We continually seek new ways to maintain your trust as a user and improve our offerings. To provide new and better services, we tend to monitor user traffic patterns and try to analyze what our users like and do not like about our current offerings so we can design better services for you. We may also use certain information for testing purposes, site development and planning and during the normal course of maintaining the site. When you use our site, you automatically allow us to collect this information. In these cases, researchers, business analysts, system designers and others may have access to the data we collect.
- We do not intend to use or disclose any personal information or health-related personal information you provide on our site to an unrelated third party without your expressed permission, except as explained in this section. You should know that there are circumstances when, in the ordinary course of business, we will share some information about you with a related third party:
We also may share aggregate statistical information on our users, traffic patterns and site usage with our business partners. There is nothing in this information that could be used to identify or contact you
- We may, from time to time, contract with vendors to provide specific services, such as data analysis, data storage, e-mail processing, customer service, sweepstakes or special promotions. We ask vendors to adhere to our confidentiality standards and do not permit a vendor to use our customer information for any other purpose. In many of these instances, you will be given the opportunity to opt-in to this collection of information and can opt-out at any time
- In certain limited circumstances, we may be legally compelled to release your personal information in response to a court order, subpoena, search warrant, law or regulation. In the event that we are compelled to disclose personal information and/or health-related personal information to a third party, we will notify you unless doing so would violate the law or court order. We also reserve the right to cooperate with law enforcement authorities in investigating and prosecuting users that violate our rules or engage in behavior that is harmful (or illegal) to other users
Our Relationship with Third Parties
There is a type of relationship that differs from our standard business partner relationship in which we license content or a product for integration. The exception is:
External Links – We may feature external links to other websites that we believe you might find useful; however, we do not endorse these sites. We are not responsible for the privacy practices of these external sites.
Your Privacy Choices
You have the choice on this site to opt-in to information collected about you in most circumstances, the exceptions being the instances when data are used for site maintenance and so on. If you opt-in to data collection, we make every effort to give you detailed information on the program or service you select.
Remove or Delete Personal Information – You may remove previously provided personal and/or health-related personal information at any time. Contact us in writing using the address in our home page links. Users should be aware that it is not always technically possible to remove or delete the information you provide to us. We back-up our systems to protect information from inadvertent loss, and that means a copy of your personal information may exist in a non-erasable form that may be difficult or impossible for us to locate. Nevertheless, upon receiving your request we will try to remove or delete all personal information and/or health-related personal information stored in the databases that we use for research and daily business activities. We will not intentionally disclose any personal information stored in a non-erasable format after receiving your request for removal, except as required by law.
There are certain restrictions on your ability to correct, update or remove the health information you enter into a personal health record. If your doctor or other health care professional has access to your personal health record, and they add information to that record, your personal record could be considered an official medical record for legal purposes. In this case, information cannot be deleted or removed, only updated or annotated.